Why 29 + Co.?
Look, I don’t just want to work with you, I want to invest in you and your vision. I'm not into random flings. I view this as a relationship because I like collaboration and commitment.
I've been immersed in the beauty industry for over a decade. I delved into design roles at top brands including MAC Cosmetics, L’Oréal, Ralph Lauren, and Condé Nast in NYC. I wanted to understand the beauty industry in a behind-the-scenes capacity, so I spent time as a design manager for a beauty manufacturing business. This ultimately inspired me to start 29 + Co.
My mission was to create trustworthy platform to help independent beauty brands discover the personality of their brand through design. I was delighted to discover that using business objectives to drive the creative strategy and execution resulted in many more growth opportunities for my clients. Thus, 29 + Co. naturally evolved from a graphic design studio into a brand strategy and design consultancy for beauty brands.
The way I see it, I'm paying it forward. I'm obsessed with collaboratively brainstorming, expanding the status quo, and cultivating meaningful relationships. These experiences make my heart beat faster. This is what lights me up.
Hello! I received a BFA in Graphic Design from The School of Visual Arts in New York City. After NYC, I headed back to my hometown in Nebraska, to raise my baby boy. Now I currently live in Newport Beach, CA, with my sweet and spunky 4 year old son, Henry. When I’m not working (which is rare these days) you can find me at the beach or park with my little guy!
To see some of my pre-29 + Co. design work, click here.
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