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Like a perfectly curated shadow palette, we take different aspects of your brand, and highlight your best features to create a beautiful masterpiece. Through an interactive discovery session we will identify and clarify your who, what, where, and why. Then we'll analyze everything from the workshop to create a bespoke marketing strategy and brand roadmap for your business. The roadmap includes your brand positioning, target personas, consumer behaviors, competitive benefits and advantages, tone of voice, and defined goals to maximize your growth and increase revenue opportunities.

In this smart-technology age, consumers and beauty-enthusiasts are constantly enticed with new products and innovations. To stand-out in a competitive landscape and emerging trends, it's crucial for brands to implement a new game plan for meaningful and insta-worthy designs. We'll blend together your brand strategy, roadmap, trend insights, customer experiences, and unique aesthetics to create the perfect brand smoothie – no basic apples and kale here. We're talking sprunilla, chlorophyl and ashwagandha – an enticing blend that's on trend, truly killer, and sure to satisfy. 

Our thought leadership taps into the fundamental shifts of the beauty industry, identifies underlying consumer needs, and obsessively reads trend forecasts to keep our fingers on the pulse what's next in beauty, fashion, wellness, and retail. We'll analyze the trends and provide strategies to help you understand and adapt to consumer wants and needs, and keep you ahead of the competition. We translate the intelligence into provide bespoke strategies for product innovation, design, marketing, and beyond to position your brand for for success in an over-saturated market.